Page Speed Optimization: Why You Need It Before Google Updates Its Algorithm
Googles algorithm update how to make sure you don't get stung
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News Flash: If your visitors don’t enjoy the overall experience of your website, then they will go elsewhere (… to your competitors…)

 

OK, OK, so that’s not a newsflash at all. Even the most technologically-challenged amongst us understands that user experience is key when it comes to getting visitors to hang around long enough to understand what you can do for them – and ultimately become clients. But Google recently announced it is going to add some metrics into the mix when it comes to the ‘user experience’ measurements it employs.

 

But first, let’s have a quick look at what metrics Google currently uses to assess a website when someone searches?

 

  • Mobile-friendliness (websites that function well on a mobile phone)
  • Safe browsing (no malware or unwanted software)
  • HTTPS (using an encrypted SSL certificate)
  • Intrusive interstitial content (Pop-up ads)

What’s changing?

 

Google will continue to use the metrics it currently does, but from mid-June ‘page experience’ will become part of Google’s ranking algorithm to measure and rank websites when showing its search results. This means that more than ever before, page experience will be front and centre in the race for Google’s top spot.

 

Simply put: If your website is slow, it will have a direct negative impact on your Google page rankings (SEO), resulting in a decline in traffic – and, ultimately, a loss of revenue.

 

 

Get The Page Speed Optimization Package

 

 

How is ‘page experience’ going to be measured by google?

 

Page experience will measure your website on three metrics, referred to by as ‘Core Web Vitals’. Essentially your site will be measured on:

  • How quickly your website loads (First Contentful Paint – FCP)
  • When a visitor is able to start using the page (First Input Delay – FID), and
  • Whether or not content/links move as the page loads (Cumulative Layout Shift – CLS)

 

What can I do right now to prepare for the change?

 

The first step to getting ready for the change is to analyse how your website is performing right now. You can run a free test using the Google Page Speed Insights tool here. Page speed is affected by a multitude of factors (as you’ll see from the results of your speed test).

 

You lost me at algorithm update. How do I make sure my website is ready for the update?

 

I am currently offering a Page Speed Optimization Package for anyone who would like professional help to improve their ‘Core Web Vitals’ results before the algorithm update comes into effect. You can sign up for the Page Speed Optimization Package for just $329.

 

 

Get The Page Speed Optimization Package

 

 

What is included in the Page Experience Optimization Package

 

  • A full backup of your website database and files
  • Running Google speed tests before implementing the optimization
  • Running a security via the Google Security Issues Report
  • Testing your Server Response Time to see if your hosting provider is slowing you down​
  • Adding your website to Google console (if you haven’t already)
  • One year of WP Rocket paid subscription (RRP $49 USD)
  • Setting up WP Rocket plugin (caching and minifying JS/CSS etc) to get you better results in the Google Speed Test (and improve your SEO ranking)
  • Running tests in Google Page Speed Insights after the optimization
  • A detailed report that shows you your results

How much is the Page Speed Optimization Package?

 

For just $329 you can breath a sigh of relief, knowing the professionals are looking after your Page Speed Optimization.

Is the Page Speed Optimization Package for everyone?

 

No, we only optimize self-hosted WordPress websites. (The WP Rocket Plugin will not work on Shopify, Wix, Squarespace etc, and I don’t want you to pay for something that wont work on your platform!)

I am not in a position to engage a professional’s help right now


Anyone who knows me knows I got into this business to help entrepreneurs and small business owners, so here are my top five (OK, six) tips to improving your score DIY:

  1. Get rid of as many plugins as you can (take a backup first!)
  2. Reduce JavaScript (JS) execution
  3. Implement lazy loading of images
  4. Optimize image sizes and compress image files
  5. Provide proper dimensions for images and embeds
  6. Evaluate and improve your server response time (cheap shared hosting is notoriously slow)

 

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