When it comes to showcasing your brand and services (or products), Instagram is a powerful tool. But a lot of small businesses I work with simply aren’t using Insta to its full potential when it comes to driving traffic to
What is your conversion rate? Your conversion rate is calculated as the number of people who booked you (or bought from you, if you’re an e-commerce brand) divided by the total number of website visitors. So if you had
News Flash: If your visitors don’t enjoy the overall experience of your website, then they will go elsewhere (… to your competitors…) OK, OK, so that’s not a newsflash at all. Even the most technologically-challenged amongst us understands that
Website maintenance sounds like as much fun as a poke in the eye with a hot stick. But recently when a client came within an inch of losing their entire website, and their maintenance plan totally saved the day, I
In 1991, just before my fourth birthday, my mum had her third baby. Its name was AJS computing services. Way before ‘Lady Start Ups’ was common terminology, my mother launched her very own business. She would go on to spend
Hero Sections: good, great & kick ass. First, let’s define a hero section A hero section is usually made up of a large image in the top half of the computer screen, with some words (usually the business name)